Bottleneck and expansion of sustainable developmen

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Bottleneck of sustainable development of beer packaging and expansion

bottleneck of China's beer packaging industry although China's beer packaging industry has made great achievements, on the whole, the overall development is not mature and lacks the momentum for sustainable development. Compared with the beer packaging industry in developed countries, there is still a big gap. At the same time, the national support for the beer packaging industry is insufficient, and there are obstacles in policy, technology and system

the overall competitiveness of beer packaging enterprises is not strong

among China's beer packaging enterprises, there are quite few packaging enterprise groups with independent intellectual property rights, outstanding main businesses, strong core competitiveness and certain influence in the world; The vast majority of beer packaging enterprises are still small-scale processing plants. The enterprise is short of funds, the production technology and equipment are relatively backward and unable to transform, the labor production efficiency is low, and the product quality is often not guaranteed

there is a large gap in beer high-tech packaging equipment

taking advantage of the good conditions of China's market opening, the world beer packaging powers have entered China's beer packaging market on a large scale by virtue of their centralized capital and technological advantages, which has brought great challenges to China's beer packaging industry. Especially in recent years, the import of advanced beer packaging equipment has put China's beer packaging enterprises in a negative position in terms of seizing the commanding heights. Packaging equipment plays a very important role in beer packaging industry, which affects and determines the development quality and level of beer packaging industry, so it must be paid great attention to. Now, some beer packaging enterprises in our country, such as Guangdong No.2 Light Industry Machinery Factory, actively learn from foreign advanced technology, work hard to solve key problems, and develop packaging equipment such as pure draft beer filling production line with independent intellectual property rights, which has made positive contributions to the production of pure draft beer in our country. But on the whole, because beer packaging equipment is a capital and technology intensive industry, with large capital investment and high scientific and technological content, there is a large gap between us and foreign countries in this regard

beer packaging materials are heavily dependent on imports

at present, a large part of the raw materials produced by plastic film for beer packaging and tinplate for bottle caps in China depend on imports, and their prices are generally high, which affects the market competitiveness of products. In the long run, it is bound to restrict the long-term development of beer packaging industry. The development and utilization of beer sprinkling packaging new products is not the model MWD ⑴ 0, and the microcomputer controlled (fully automatic) wood-based panel universal experimental machine is enough. The improvement of consumer consumption level and the development of beer industry have put forward higher requirements for beer packaging. However, due to the Limited R & D capacity of many beer packaging enterprises in China, they cannot develop new products to meet the needs of beer packaging, which affects the competitiveness of the market (1) focus on a batch of key strategic materials. Even some developed new products, such as PET beer bottles with potential broad market, have not been widely used due to various reasons, which is obviously incompatible with the trend of beer packaging in the world

beer packaging has a long face, and innovation is weak

the improvement of consumer consumption level and the rapid development of beer industry have put forward higher requirements for beer packaging industry. However, due to the Limited R & D capacity of many beer packaging enterprises in China, they cannot develop new products to meet the needs of beer packaging, which affects the competitiveness of the market. Even some new products, such as PET beer bottles, which have a potential broad market, have not been widely used for various reasons

the management of beer packaging production needs to be strengthened. At present, many countries have a set of regulations, standards and product certification systems related to beer packaging from the perspective of protecting the interests of consumers, resources and the environment, and continue to introduce new regulations. If China's beer packaging production cannot be carried out in accordance with strict laws and regulations and product certification system, it will cause illegal production of beer packaging products to a large extent, damage the interests of beer manufacturers and consumers, and cause serious environmental pollution and waste of resources. Therefore, it is an urgent work to establish and improve the corresponding regulations of China's beer packaging industry as soon as possible and guide beer packaging enterprises to produce according to regulations and standards

since the implementation of this standard, the human resource management of beer packaging industry has lagged behind. At present, some beer packaging enterprises have weak technical development ability, low management quality, uncompetitive market sales, and poor enterprise efficiency. In the final analysis, it is the backward level of human resource development and management of enterprises. Many manufacturers of beer cartons, plastic films and bottle caps are at a disadvantage in the fierce market competition or the product quality is not up to standard due to the lack of professional and technical personnel; Or there are no experienced marketing personnel, and the marketing network cannot be opened, etc., all of which expose that our beer packaging enterprise's human resource development and management work lags behind, and cannot keep up with the pace of the development of the beer packaging industry

three measures should be taken for sustainable development

the first is to speed up the process of integrating with international standards. China's beer market has been integrated with the international market. In this situation, it is of great significance to actively promote international standards. Beer packaging enterprises should strive to pass product certification and IS09000, IS014000 certification, and promote the application of two-dimensional code, so as to improve the quality and market competitiveness of China's beer packaging products

second, implement the joint development strategy to seek strength in a large and medium-sized way. Although there are a large number of beer packaging production enterprises in China, the main reason for the negative deviation of indication is the excessive friction resistance between various parts; The model is small and weak, so it is difficult to bear the risk of competition. Therefore, it is urgent to implement intensive integration, operate in accordance with the norms of the modern enterprise system, give full play to the overall strength and unite into a joint force

third, adhere to technological innovation and independent development_ At present, many beer filling production equipment in China are imported from abroad, mainly because foreign equipment is advanced and complete. Therefore, on the basis of continuous digestion and absorption, we should vigorously implement independent innovation and create and produce advanced beer packaging equipment for overseas production

reprinted from: China packaging industry - Issue 9, 2006

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